Web analysis: Get the facts

Posted by on May 21, 2008 in Archive, Technical, Web & Internet Marketing

It is good to know where your web site visitors come from and what they do after they arrive. This and other information is available, using special software, from your web site’s access logs. It can be a good idea to outsource this type of work for reasons of economy (doing it properly requires investment on several fronts) expertise and impartiality. If you do then you should expect human analysis as well as tables and charts, and you should get reports that actually help with the planning, running and assessment of your web site and marketing campaigns. Web...

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Actinic ecommerce primer

Posted by on May 15, 2008 in Archive, Ecommerce

Welcome to my attempt at a brief introduction to the Actinic ecommerce websites that we are currently recommending to small and medium-sized businesses. Some of these points are covered in other articles, but I thought it would be good to collect them here for your convenience, and so I have a single article to point to when people ask me about Actinic (which is often enough now for me to take the time to write this article). First off, this article isn’t a how-to or a manual, it is an overview of the main features offered by the Actinic ecommerce system, and some comparisons between it...

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Launch of marc1wines.co.uk

Posted by on May 15, 2008 in Announcements

We’re raising a glass here today for the launch of marc1wines new ecommerce website. The site, based on our new range of general retailing ecommerce websites, has a great selection of mid to high-end wines from around the world. Specialising in French and Italian red wine, and champagne, marc1wines has a growing reputation for quality wine from rare and small (sometimes boutique) producers. This is an excellent site for anyone who buys wine online, and features some lovely photos of wine. The owner Marc Medland runs a successful wine merchants in Aldeburgh. The marc1wines.co.uk website...

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social meltdown sites

Posted by on May 10, 2008 in Archive, Web design

So much for social networking sites. I just tried again to update my MySpace site because last week when I tried to do it the site was so busy it just crawled to stop and I had to get off. This week – same story. I don’t know how much longer I can go on persevering with god awful websites, whose main goal seems to be the serving of ads rather than customers. Why is it when MySpace churns to a stop (as it frequently does) that for a whole minute, while my browser waits for MySpace to decide if it’s too much trouble to actually serve the content I asked for, that nevertheless...

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Tim, nice and anything but dim

Posted by on May 9, 2008 in Archive

On an otherwise unremarkable day, April 30th 1993, something happened which changed the world. On that day Tim Berners Lee and his employer, CERN, released the World Wide Web (WWW) from its licensing bonds and set it loose upon the Internet as a free technology. The impact of this was almost immediate, leading to the birth of the web as we know it, albeit in prototype form. I started a career as a web designer the following year, so I owe a lot to Tim and CERN. Looking back over those 15 years it’s obvious the web has changed out of all recognition, and while it is still a publishing medium...

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