However, this product lives at an end of the marketing spectrum that I don’t inhabit, and which frankly I wish fewer people would inhabit. It deals in marketing tactics of questionable repute – relying as it does on the assumption that it’s ok to approach people who haven’t sign-up for an approach. It’s not for me.

By the way Don, you are right, this is off-topic – seeing as the article is about search engine optimisation rather than spam techniques However, interestingly I do believe that spam marketing can also damage your (not you personally) reputation with many otherwise potential customers, and, similar to poor optimisation techniques (which is the the subject of this article), completely turn off people who, had you used a better strategy, might have become customers. That is of course unless one sells Viagra or other under-the-counter merchandise