Archive for August, 2008

A dummy’s guide to ecommerce, #3: Tips for Success

Top tips for turning browsers into buyers

Do your research and try to sell products that have a market and are in demand.
Set your prices as low as you can.
Market your business from the outset, don’t leave it until after your site has launched, and make sure you have a healthy marketing budget for at least [...]

A dummy’s guide to ecommerce, #2: taking credit card payments

There are four main ways for your ecommerce business to take credit card payments.
Secure capture & swipe
This method is probably the most common, is the cheapest to you the retailer and works as follows:
Firstly, your ecommerce system stores your customers’ card details securely online, usually in a database used by the system. I most highly [...]

A dummy’s guide to ecommerce, #1

This is an introduction to Ecommerce aimed at people who know nothing or very little about the subject. Which, judging from the number of people I get questions from, is a fair many of you.
Firstly, learn the jargon: selling online, e-tailing (yuk), web and Internet stores – these are all the same thing, and are [...]