Unlocking the elusive number 1 spot

Posted by John Kilroy September 3rd, 2008

Saying that our methods are “proven” is a little bit like saying that Lewis Hamilton drives “fast”: every one of our marketing clients is in the Google top ten* and most are at number 1. We use the most forward-looking ethical marketing techniques, some developed by us over the last 10 years, and others drawn from academic research and industry best-practice.

Anyway, enough bragging. Our latest survey shows that London Locksmiths are now numbers one and two for their top search terms, and numbers six and seven for their second-tier terms. We (and they) are delighted with this, as getting the same content into top placements for different terms is recognised to be very difficult.

Our next stop with London Locksmiths is to develop more content that we can use to enhance their placement and turn more of the website’s ‘hits’ into phone calls. Like most of the businesses we speak to London Locksmiths no longer uses traditional advertising channels, as Alan Sharpe from London Locksmiths says, “most people these days are web-oriented and using the Yellow Pages seems a bit old fashioned; our web strategy costs less and is better value”.

*

for their target search terms, developed under analysis by us.