London Locksmiths

We’ve recently finished what is Probably the Best Locksmith’s website in the World. We don’t drink Carling but we did go to some lengths to make sure that this website offers things that none of it’s competitors do: a mobile phone version for example (so you can find a locksmith’s number when you’re locked out); specially commissioned articles about the fascinating history of Locksmithing and on how to become a Locksmith, for another.

The entire redesign was a response to a very practical brief: create more new business from the website. To do this we set about a fairly comprehensive web marketing programme that covered search engine placement, link networking, creating really high quality content written by professional writers, special attention to the interface design, and running ongoing promotions and web offers.

The pretty regular emails we get from Alan at London Locksmiths show that he continues to be more than happy with the results. I’m not going to tell you his figures but I will say that his enquiries and new business are significantly up (as is his search engine placement [page one]) and he, along with most of our other web marketing clients, has subsequently and completely stopped his Yellow Pages advertising. For him this was a major step and one he didn’t take lightly; like many businesses targeting domestic customers, Yellow Pages has always been the major source of new business, but today when most people look first to the Internet for suppliers and tradespeople, the old directories are failing to bring in the business and to give good value for money. Everyone seems to know deep down that web marketing is the future for small businesses, as indeed does Yell (Yellow Pages’ online wing) – who hasn’t been called by them recently explaining exactly that fact?

If you need a Locksmith in London why not call London Locksmiths on 0207 978 2233, or visit their website www.londonlocksmiths.com