Archive

During the last seventeen years we have developed a deep understanding of the Internet, its technologies and the businesses and people who use it. The following articles share some of the things we’ve learnt.

Life outside the Google top ten

Posted by on May 5, 2008 in Archive, Web & Internet Marketing

Some if not most businesses undertake web marketing hoping to get a page one listing in Google or whatever search engine they use, which is a bit like aiming to open a shop on Bond Street or the King’s Road. Sure, companies obviously do get those fancy addresses, but space is limited and there’s only room for so many. And whilst it’s probably a good aspiration, is it actually vital to land that prime spot? Or does missing out mean that the game is over, that it’s impossible to run a business in another...

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The Google Top Ten

Posted by on May 5, 2008 in Archive, Ecommerce, Web & Internet Marketing

Although this article deals with the Google search engine, a real web marketing strategy will always aim for good spread across a considered (researched) list of other search engines. Afterall, Google may have a very dominant position serving 63% of all British web search enquiries3 (compared to 47% in the US), but that’s no reason to ignore the rest. How can I get my web site onto Google’s first page of results? I think I hear this question (or its variants) more often than any other, which...

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Introduction to web marketing

Posted by on May 5, 2008 in Archive, Web & Internet Marketing

Web marketing is an umbrella term for a collection of services that aim to make your web site more valuable to your business. The basic elements of web marketing are: Research Search engine marketing Non search engine marketing Web site analysis and optimisation Research Research underpins all web marketing activities; even relatively straightforward things like search engine optimisation cannot be properly done without it. Research is conducted with an eye on three factors relating to your business: what type of business...

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FTSE 100 web site survey, 2006

Posted by on Jun 14, 2006 in Archive, Web design

This survey assesses the technical quality, usability and accessibility of the homepage on the main web site of each member of the FTSE 100 group of companies. Kilroy James first surveyed this group, and a much larger group of smaller companies, in 2004 in order to get a picture of the general web design standards promoted and achieved by British companies. Now in its third year the survey has developed greatly, applying up to twenty tests during each homepage examination. The FTSE 100 survey looks at WCAG Accessibility ratings, W3C technical...

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