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Articles by John Kilroy

Web analysis: Get the facts

Web analysis is one of the most flexible and useful of all web marketing activities, and is unique in that it helps to optimise the design, development and marketing of your website, both in general and in great detail. » read on...

Actinic ecommerce primer

John Kilroy, May 15th, 2008
Keywords: Technical, Web Design, ecommerce

Welcome to my attempt at a brief introduction to the Actinic ecommerce websites that we are currently recommending to small and medium-sized businesses. Some of these points are covered in other articles, but I thought it would be good to collect them here for your convenience, and so I have a single article to point to […] » read on...

Launch of marc1wines.co.uk

We’re raising a glass here today for the launch of marc1wines new ecommerce website. The site, based on our new range of general retailing ecommerce websites, has a great selection of mid to high-end wines from around the world. Specialising in French and Italian red wine, and champagne, marc1wines has a growing reputation for quality wine […] » read on...

social meltdown sites

John Kilroy, May 10th, 2008
Keywords: Web Design

So much for social networking sites. I just tried again to update my MySpace site because last week when I tried to do it the site was so busy it just crawled to stop and I had to get off. This week - same story. I don’t know how much longer I can go on […] » read on...

Tim, nice and anything but dim

On an otherwise unremarkable day, April 30th 1993, something happened which changed the world. On that day Tim Berners Lee and his employer, CERN, released the World Wide Web (WWW) from its licensing bonds and set it loose upon the Internet as a free technology. The impact of this was almost immediate, leading to the […] » read on...

Welcome to our new website

John Kilroy, May 8th, 2008
Keywords: news and announcements

Today is the launch of our new website. We’ve been so impressed with the Wordpress sites we’ve recently been developing for our clients that we thought we’d really test the claims of Wordpress’s authors and use it as a CMS to build our own website. » read on...

Death by SEO

Search Engine Optimization (or optimisation as the British prefer) is a key web marketing activity. According to Wikipedia it is to do with “improving rankings for relevant keywords in search results… » read on...

Life outside the Google top ten

Some people undertake web marketing in order to get a page one listing in Google, which is a bit like aiming to open a shop on Bond Street or the King’s Road…. » read on...

The Google Top Ten

Although this article deals with the Google search engine, a real web marketing strategy will always aim for good spread across a considered (researched) list of other search engines. » read on...

Introduction to web marketing

Web marketing is an umbrella term for a collection of services that aim to make your web site more valuable to your business. » read on...
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