Now this website is something else…if we do say so ourselves: our very first website for a political organisation/charity/lobby group.
A simple idea – selling a million pixels on some specially commissioned drawings by political satirist Steve Bright; and in the process gathering messages from people who want to make a protest to the Labour Government. [...]
Top tips for turning browsers into buyers
Do your research and try to sell products that have a market and are in demand.
Set your prices as low as you can.
Market your business from the outset, don’t leave it until after your site has launched, and make sure you have a healthy marketing budget for at least [...]
There are four main ways for your ecommerce business to take credit card payments.
Secure capture & swipe
This method is probably the most common, is the cheapest to you the retailer and works as follows:
Firstly, your ecommerce system stores your customers’ card details securely online, usually in a database used by the system. I most highly [...]
This is an introduction to Ecommerce aimed at people who know nothing or very little about the subject. Which, judging from the number of people I get questions from, is a fair many of you.
Firstly, learn the jargon: selling online, e-tailing (yuk), web and Internet stores – these are all the same thing, and are [...]
Web analysis is one of the most flexible and useful of all web marketing activities, and is unique in that it helps to optimise the design, development and marketing of your website, both in general and in great detail.
» read on...Welcome to my attempt at a brief introduction to the Actinic ecommerce websites that we are currently recommending to small and medium-sized businesses.
Some of these points are covered in other articles, but I thought it would be good to collect them here for your convenience, and so I have a single article to point to [...]
We’re raising a glass here today for the launch of marc1wines new ecommerce website. The site, based on our new range of general retailing ecommerce websites, has a great selection of mid to high-end wines from around the world.
Specialising in French and Italian red wine, and champagne, marc1wines has a growing reputation for quality wine [...]
Search Engine Optimization (or optimisation as the British prefer) is a key web marketing activity. According to Wikipedia it is to do with “improving rankings for relevant keywords in search results…
» read on...Some people undertake web marketing in order to get a page one listing in Google, which is a bit like aiming to open a shop on Bond Street or the King’s Road….
» read on...Although this article deals with the Google search engine, a real web marketing strategy will always aim for good spread across a considered (researched) list of other search engines.
» read on...