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	<title>Kilroy James &#187; News</title>
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	<link>http://www.kilroyjames.co.uk</link>
	<description>Makers of fine websites since 1994</description>
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		<title>A new look for Romany Granite</title>
		<link>http://www.kilroyjames.co.uk/2010/01/a-new-look-for-romany-granite/</link>
		<comments>http://www.kilroyjames.co.uk/2010/01/a-new-look-for-romany-granite/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:06:25 +0000</pubDate>
		<dc:creator>John Kilroy</dc:creator>
				<category><![CDATA[Content and Project Management]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Standards]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=300</guid>
		<description><![CDATA[Romany Granite came to us wanting to update the look and structure of their website. They didn’t have a huge budget to work with and so we needed to keep things simple yet professional. Their old site was very difficult to use and feedback from clients told them that information was hard to find. Our [...]]]></description>
			<content:encoded><![CDATA[<p>Romany Granite came to us wanting to update the look and structure of their website. They didn’t have a huge budget to work with and so we needed to keep things simple yet professional.<span id="more-300"></span> Their old site was very difficult to use and feedback from clients told them that information was hard to find. Our job was to make sure that the design and navigation was as clear as possible, but still have an edge over competitors&#8217; sites.    Our resident designer Kimberley took this project over and came up with a couple of design options for our client, and once the look was chosen, it was full steam ahead to get the site built. We think chic,  with a sleek and professional look&#8230;and it&#8217;s easy to find what you&#8217;re looking for. Thanks Kim!</p>
<div id="attachment_314" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-314" title="Romany-Granite" src="http://www.kilroyjames.co.uk/wp-content/uploads/2010/01/romany.png" alt="Romany-Granite" width="500" height="451" /><p class="wp-caption-text">Romany-Granite</p></div>
<p><img src="file:///C:/Users/CATHJA%7E1/AppData/Local/Temp/moz-screenshot.png" alt="" /></p>
<p>As always with our new websites, Romany Granite&#8217;s site is optimised for search engines, W3C tested and meets standard government levels for accessibility. And the site is covered by our standard programming guarantee that we offer to all clients. Check it out for yourselves: <a href="www.romanygranite.co.uk"> www.romanygranite.co.uk </a></p>
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		<title>Stylish and GRACEful</title>
		<link>http://www.kilroyjames.co.uk/2010/01/stylish-and-affordable/</link>
		<comments>http://www.kilroyjames.co.uk/2010/01/stylish-and-affordable/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 15:56:04 +0000</pubDate>
		<dc:creator>John Kilroy</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Content and Project Management]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=293</guid>
		<description><![CDATA[When Yorke Dance Project needed their tour print and programme designed, who better than the company who has already given them their website, and brand identity. The job required a six sided leaflet, A4 and A3 posters, an e-flyer, gala performance invitations, and the performance programme. This was a very creative job, with good photographic assets [...]]]></description>
			<content:encoded><![CDATA[<p>When Yorke Dance Project needed their tour print and programme designed, who better than the company who has already given them their website, and brand identity. The job required a six sided leaflet, A4 and A3 posters, an e-flyer, gala <span id="more-293"></span>performance invitations, and the performance programme. This was a very creative job, with good photographic assets to work with! The tour marketing deadline loomed and we got the posters and flyers out thanks to a fantastic print job from Heron Press in Westbury.</p>
<div id="attachment_310" class="wp-caption aligncenter" style="width: 160px"><img class="size-full wp-image-310" title="GRACE poster" src="http://www.kilroyjames.co.uk/wp-content/uploads/2010/01/GRACE-poster1.jpg" alt="GRACE-poster" width="150" height="178" /><p class="wp-caption-text">GRACE-poster</p></div>
<p>Click here to see the <a href="http://www.kilroyjames.co.uk/wp-content/uploads/2010/01/leaflet-june-09.pdf">Yorke Dance Project GRACE leaflet</a></p>
<p>The programme itself was a much more complicated set up, with a lot of information to be included in as little space as possible to keep print costs down. The final product ran to 10 A4 spreads &#8211; printed double sided A4, stapled in the middle. The programme was printed on silk paper that looked and felt stylish and up to date. The company are about to forge ahead with 2010&#8217;s rehearsals so look out for a new look to their site.</p>
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		<title>David Hughes Dance</title>
		<link>http://www.kilroyjames.co.uk/2009/05/david-hughes-dance/</link>
		<comments>http://www.kilroyjames.co.uk/2009/05/david-hughes-dance/#comments</comments>
		<pubDate>Fri, 15 May 2009 16:44:37 +0000</pubDate>
		<dc:creator>Cath James</dc:creator>
				<category><![CDATA[Content and Project Management]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=252</guid>
		<description><![CDATA[As you have probably worked out, we somewhat specialise in websites (and other design and marketing work) for dance companies and arts organisations. In the last 15 years we&#8217;ve engaged in over 120 such projects and hope that number will continue to increase.
Adding to the list is a new website for David Hughes Dance who [...]]]></description>
			<content:encoded><![CDATA[<p>As you have probably worked out, we somewhat specialise in websites (and other design and marketing work) for dance companies and arts organisations. In the last 15 years we&#8217;ve engaged in over 120 such projects and hope that number will continue to increase.</p>
<p>Adding to the list is a new website for <strong>David Hughes Dance</strong> who are based in Scotland and tour nationally and internationally. DHD hardly had a website before, more or less a single page with a few contact details on it. The new site has videos and lots of images and though it is (so we class it) a simple website, it lets the company publicise their performances and programmes. As well as offering necessary information to venues and the press.</p>
<div id="attachment_256" class="wp-caption aligncenter" style="width: 210px"><a href="http://www.davidhughesdance.co.uk"><img src="http://www.kilroyjames.co.uk/wp-content/uploads/2009/05/davidhughesdance.jpg" alt="Home Page Screen shot of DavidHughesDance" title="davidhughesdance" width="200" height="110" class="size-full wp-image-256" ></a><p class="wp-caption-text">Home Page Screen shot of DavidHughesDance</p></div>
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		<title>Yorke Dance Project</title>
		<link>http://www.kilroyjames.co.uk/2009/03/yorke-dance-project/</link>
		<comments>http://www.kilroyjames.co.uk/2009/03/yorke-dance-project/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 12:14:19 +0000</pubDate>
		<dc:creator>Cath James</dc:creator>
				<category><![CDATA[Content and Project Management]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[interaction design]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=244</guid>
		<description><![CDATA[OK, so we are doing a lot of arts and dance work recently. Please don&#8217;t assume we&#8217;ve forgotten or forsaken our corporate, trade and industrial clients. We haven&#8217;t, this is simply where our current new business is taking us and it&#8217;s leading to some fun and interesting projects.
The Yorke Dance Project is an existing American [...]]]></description>
			<content:encoded><![CDATA[<p>OK, so we are doing a lot of arts and dance work recently. Please don&#8217;t assume we&#8217;ve forgotten or forsaken our corporate, trade and industrial clients. We haven&#8217;t, this is simply where our current new business is taking us and it&#8217;s leading to some fun and interesting projects.</p>
<p>The Yorke Dance Project is an existing American company, new to the UK. Obviously, after relaunching themselves here, they needed a website and some branding work and came to us via a recommendation (we love those) as a company they could rely on to launch them into the UK dance scene in the right way. <span id="more-244"></span></p>
<p>They wanted a flexible, content managed website, a stylish look (who doesn&#8217;t want that?) and lively, which would allow for expansion and development as the company grew.</p>
<div id="attachment_245" class="wp-caption aligncenter" style="width: 210px"><a title="Yorke Dance Project website" href="http://yorkedanceproject.co.uk" target="_blank"><img class="size-full wp-image-245" title="grace-banner1" src="http://www.kilroyjames.co.uk/wp-content/uploads/2009/05/grace-banner1.jpg" alt="Yorke Dance Project" width="200" height="71" /></a><p class="wp-caption-text">Yorke Dance Project</p></div>
<p>Starting with a user-focused viewpoint, we mapped out the key areas that needed to be on the site and easily accessible, and then developed the site architecture. Once we had this in place, we started the design cycle, developing  some design choices for the Artistic Director, Yolande Yorke-Edgell, to choose from. We were provided with a wide range of imagery from the dance company&#8217;s current and past repertoire, and created a set of &#8216;identity assets&#8217; (logo, colour scheme, font etc.) for them to use throughout their business.</p>
<p>We included a range of galleries containing video and still images, a subscribers&#8217; mailing list, as well as lots of pages for the productions and biographies. The site currently runs to 47 pages and counting. The front page has a live news feed, making the site look and feel appropriately current. The site uses John Kilroy&#8217;s specially developed word press theme called &#8216;Artsblog&#8217;, so that the dance company can manage the site themselves.</p>
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		<title>A Facelift for Milk Street</title>
		<link>http://www.kilroyjames.co.uk/2009/02/a-facelift-for-milk-street/</link>
		<comments>http://www.kilroyjames.co.uk/2009/02/a-facelift-for-milk-street/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 11:58:20 +0000</pubDate>
		<dc:creator>Cath James</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Frome]]></category>
		<category><![CDATA[Somerset]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=233</guid>
		<description><![CDATA[The famous Milk Street Brewery in Frome has had a website redesign. The new site has a much more elegant feel to it, and the content management system works brilliantly for Griffin Pub manager Charlie, who keeps the site updated regularly, adding information about happenings, events and the all-important gig guide.
The redesign was actually forced [...]]]></description>
			<content:encoded><![CDATA[<p>The famous <a title="Milk Street Brewery" href="http://www.milkstreetbrewery.co.uk" target="_blank">Milk Street Brewery</a> in Frome has had a website redesign. The new site has a much more elegant feel to it, and the content management system works brilliantly for Griffin Pub manager Charlie, who keeps the site updated regularly, adding information about happenings, events and the all-important gig guide.</p>
<p>The redesign was actually forced due to the MSB&#8217;s aquisition of a new pub in Trowbridge called Stallards and would make a good case study about the identity problems that multi-faceted busineses can face (that&#8217;s for another day). As it stands now, the slightly rebranded business is in a good place to expand further, and we look forward to working with them on the Stallards website very soon.</p>
<p><img class="aligncenter size-medium wp-image-235" title="Milk STreet Brewery redesign 2009" src="http://www.kilroyjames.co.uk/wp-content/uploads/2009/05/milk-street-cow1-300x109.png" alt="Milk STreet Brewery redesign 2009" width="300" height="109" /></p>
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		<title>Stars in a Story</title>
		<link>http://www.kilroyjames.co.uk/2009/02/stars-in-a-story/</link>
		<comments>http://www.kilroyjames.co.uk/2009/02/stars-in-a-story/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 11:55:11 +0000</pubDate>
		<dc:creator>Cath James</dc:creator>
				<category><![CDATA[Content and Project Management]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[education]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=227</guid>
		<description><![CDATA[The desire to document and archive projects of all sorts is becoming more and more common. Villiers High School, courtesy of a grant from New Direction (a branch of Creative Partnerships, which is a government funded body who support projects between the arts, artists and education), undertook a storytelling project at their school that brought [...]]]></description>
			<content:encoded><![CDATA[<p>The desire to document and archive projects of all sorts is becoming more and more common. Villiers High School, courtesy of a grant from New Direction (a branch of Creative Partnerships, which is a government funded body who support projects between the arts, artists and education), undertook a storytelling project at their school that brought together artists (of various sorts) and students to study the craft of forming and telling stories, and of course to develop stories of their own. Our role was to document the process for them.</p>
<p>The Blog (ok it wasn&#8217;t just a &#8216;Blog&#8217;, we made lots of modifications) we created for them, and to which almost all the project participants contributed, was soon a-buzz with the project&#8217;s activities and the thoughts of those taking part. The Blog format is almost perfect for a recording/documentation project such as this, particularly one which lots of people or groups want to share and contribute to. The site is currently private, only the participants can use it, but hopefully when the project finishes in May we may be able to tidy up some of the raw edges and let the world take a look at what they&#8217;ve been up to. At the moment there are 135 posts, 80 images, 30 audio recordings, 37 videos and several dozen PDF files and word documents &ndash; which, given the scale of the project is a pretty comprehensive set of records I think.</p>
<p>Design-wise the site is very simple. It isn&#8217;t necessary or, given the objective, to some extent even desirable to go too far with the visual design (an archive doesn&#8217;t have to sexy and Villiers didn&#8217;t want this anyway). This keeps the costs down and lets us focus our energies on the content and organisational side of things, so the site works to the very limit of it&#8217;s capabilities (obviously this is budget dependent).</p>
<p>We would very much like to use this site as a model for further archival, documentation and/or &#8220;project process&#8221; projects in the future. We believe that, with certain important modifications, the simple Blog format has a lot to offer people working in that area.</p>
<div id="attachment_228" class="wp-caption alignnone" style="width: 160px"><img class="size-thumbnail wp-image-228" title="Stars in a Story Screen Shot." src="http://www.kilroyjames.co.uk/wp-content/uploads/2009/05/starsinastory-150x150.jpg" alt="Stars in a Story Screen Shot." width="150" height="150" /><p class="wp-caption-text">Stars in a Story Screen Shot.</p></div>
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		<title>Million Prisoners</title>
		<link>http://www.kilroyjames.co.uk/2009/01/million-prisoners/</link>
		<comments>http://www.kilroyjames.co.uk/2009/01/million-prisoners/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 11:17:42 +0000</pubDate>
		<dc:creator>Cath James</dc:creator>
				<category><![CDATA[Content and Project Management]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[ecommerce website]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Kilroy James]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[technical design]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=218</guid>
		<description><![CDATA[Now this website is something else&#8230;if we do say so ourselves: our very first website for a political organisation/charity/lobby group.
A simple idea &#8211; selling a million pixels on some specially commissioned drawings by political satirist Steve Bright; and in the process gathering messages from people who want to make a protest to the Labour Government. [...]]]></description>
			<content:encoded><![CDATA[<p>Now this website is something else&#8230;if we do say so ourselves: our very first website for a political organisation/charity/lobby group.</p>
<p>A simple idea &#8211; selling a million pixels on some specially commissioned drawings by political satirist Steve Bright; and in the process gathering messages from people who want to make a protest to the Labour Government. There&#8217;s some shopping to do as well!</p>
<div class="mceTemp">
<dl id="attachment_222" class="wp-caption alignnone" style="width: 160px;">
<dt class="wp-caption-dt"><img class="size-thumbnail wp-image-222" title="1997" src="http://www.kilroyjames.co.uk/wp-content/uploads/2009/05/1997-150x150.jpg" alt="Steve Bright's 1997" width="150" height="150" />Steve Bright&#8217;s 1997</dt>
</dl>
</div>
<p>Visitors to the site are invited to <strong><a href="http://www.millionprisoners.org.uk">join the prisoners</a></strong> by purchasing a &#8216;hypothetical&#8217; pixel and leaving their messages to Labour. Each message can be viewed on the site and form part of the tagclouds (which highlight the most important words from peoples&#8217; messages), eventually to be delivered to No.10 a week before the next general election.<span id="more-218"></span></p>
<p>The idea was brought to us by David Barrett, an artist and very disappointed Labour supporter, who wanted an elegant structure and funky-yet-retro design for the website. The brief included an ecommerce element so that the &#8216;prisoners&#8217; can buy hoodies and T shirts as easily as possible. We hope they reach their targets &#8211; so if you&#8217;re a disgruntled labour supporter, why not pop on over to Million Prisoners and do something about it!</p>
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		<title>London Locksmiths</title>
		<link>http://www.kilroyjames.co.uk/2008/10/london-locksmiths/</link>
		<comments>http://www.kilroyjames.co.uk/2008/10/london-locksmiths/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 18:51:17 +0000</pubDate>
		<dc:creator>John Kilroy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web and Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=188</guid>
		<description><![CDATA[We&#8217;ve recently finished what is Probably the Best Locksmith&#8217;s website in the World. We don&#8217;t drink Carling but we did go to some lengths to make sure that this website offers things that none of it&#8217;s competitors do: a mobile phone version for example (so you can find a locksmith&#8217;s number when you&#8217;re locked out); [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve recently finished what is Probably the Best Locksmith&#8217;s website in the World. We don&#8217;t drink Carling but we did go to some lengths to make sure that this website offers things that none of it&#8217;s competitors do: a mobile phone version for example (so you can find a locksmith&#8217;s number when you&#8217;re locked out); specially commissioned articles about the fascinating history of Locksmithing and on how to become a Locksmith, for another. <span id="more-188"></span></p>
<p>The entire redesign was a response to a very practical brief:  create more new business from the website. To do this we set about a fairly comprehensive web marketing programme that covered search engine placement, link networking, creating really high quality content written by professional writers, special attention to the interface design, and running ongoing promotions and web offers.</p>
<p>The pretty regular emails we get from Alan at London Locksmiths show that he continues to be more than happy with the results. I&#8217;m not going to tell you his figures but I will say that his enquiries and new business are significantly up (as is his search engine placement [page one]) and he, along with most of our other web marketing clients, has subsequently and completely stopped his Yellow Pages advertising. For him this was a major step and one he didn&#8217;t take lightly; like many businesses targeting domestic customers, Yellow Pages has always been the major source of new business, but today when most people look first to the Internet for suppliers and tradespeople, the old directories are failing to bring in the business and to give good value for money. Everyone seems to know deep down that web marketing is the future for small businesses, as indeed does Yell (Yellow Pages&#8217; online wing) &#8211; who hasn&#8217;t been called by them recently explaining exactly that fact?</p>
<p>If you need a <a href="http://www.londonlocksmiths.com" title="Emergency Locksmiths in London">Locksmith in London</a> why not call London Locksmiths on 0207 978 2233, or visit their website www.londonlocksmiths.com</p>
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		<title>Milk Street Brewery</title>
		<link>http://www.kilroyjames.co.uk/2008/09/milk-street-brewery/</link>
		<comments>http://www.kilroyjames.co.uk/2008/09/milk-street-brewery/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 15:35:54 +0000</pubDate>
		<dc:creator>John Kilroy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Frome]]></category>
		<category><![CDATA[Somerset]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=71</guid>
		<description><![CDATA[We&#8217;re pleased to announce the launch of a website for the Milk Street Brewery in Frome. Complete with pages about the famous Griffin pub including what&#8217;s on and their Gig schedule, the site explains the history of the Brewery and their other activities such as the Brewhouse in Poole and the Bar at the Cheese [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re pleased to announce the launch of a website for the <a href="http://www.milkstreetbrewery.co.uk">Milk Street Brewery in Frome</a>. Complete with pages about the famous Griffin pub including what&#8217;s on and their Gig schedule, the site explains the history of the Brewery and their other activities such as the Brewhouse in Poole and the Bar at the Cheese and Grain. And of course there&#8217;s a page of tasting notes about Milk Street&#8217;s Beers. Take a look!</p>
<p>Based on the Wordpress system, this site has all the usual great content editing features and an Events Scheduler &#8211; you can also subscribe to the Griffin&#8217;s new mailing list for news about upcoming events and general chit chat from Charlie, the Griffin&#8217;s Manager.</p>
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		<title>Mark Bruce Company</title>
		<link>http://www.kilroyjames.co.uk/2008/09/mark-bruce-company/</link>
		<comments>http://www.kilroyjames.co.uk/2008/09/mark-bruce-company/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 15:18:45 +0000</pubDate>
		<dc:creator>John Kilroy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[dance companies]]></category>
		<category><![CDATA[dance theatre]]></category>
		<category><![CDATA[merlin theatre]]></category>
		<category><![CDATA[professional dance ensemble]]></category>
		<category><![CDATA[Somerset]]></category>
		<category><![CDATA[South West]]></category>

		<guid isPermaLink="false">http://www.kilroyjames.co.uk/?p=58</guid>
		<description><![CDATA[We are pleased to announce the launch of our latest site, for the South West&#8217;s flagship professional dance ensemble &#8211; Mark Bruce Company. 
Though based in Frome, Somerset for the past five years the Mark Bruce Company is nationally recognised for their dramatic and provocative style of dance theatre. Performing to sell-out crowds at the [...]]]></description>
			<content:encoded><![CDATA[<p>We are pleased to announce the launch of our latest site, for the <a href="http://www.markbrucecompany.com">South West&#8217;s flagship professional dance</a> ensemble &ndash; Mark Bruce Company. </p>
<p>Though based in Frome, Somerset for the past five years the Mark Bruce Company is nationally recognised for their dramatic and provocative style of dance theatre. Performing to sell-out crowds at the Frome Merlin Theatre this summer, the company is now on break til the autumn before embarking on a UK tour.</p>
<p>Kilroy James started out in the early 90s creating websites for arts organisations and dance companies in particular. These days our remit and clients are usually more commercially oriented so it is a real pleasure to get back to basics and work on an interesting and non-commercial project again. <span id="more-58"></span></p>
<p>Like all our new Wordpress based web sites, this site gives the Mark Bruce Company complete control over their content. They don&#8217;t have to wait on our schedule to get their updates done &ndash; they take care of it themselves. With the addition of an archive section to record details of older work, photographic galleries, news and a current productions area to give both the public and venues information about the current repertoire, the site is a huge visual and practical improvement over the previous incarnation.</p>
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