Web analysis is one of the most flexible and useful of all web marketing activities, and is unique in that it helps to optimise the design, development and marketing of your website, both in general and in great detail.
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Search Engine Optimization (or optimisation as the British prefer) is a key web marketing activity. According to Wikipedia it is to do with “improving rankings for relevant keywords in search results…
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Some people undertake web marketing in order to get a page one listing in Google, which is a bit like aiming to open a shop on Bond Street or the King’s Road….
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Although this article deals with the Google search engine, a real web marketing strategy will always aim for good spread across a considered (researched) list of other search engines.
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Web marketing is an umbrella term for a collection of services that aim to make your web site more valuable to your business.
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Kilroy James 1994 - 2008. All rights reserved.