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Browse by Topic: Web and Search Engine Marketing

Web analysis: Get the facts

Web analysis is one of the most flexible and useful of all web marketing activities, and is unique in that it helps to optimise the design, development and marketing of your website, both in general and in great detail. » read on...

Death by SEO

Search Engine Optimization (or optimisation as the British prefer) is a key web marketing activity. According to Wikipedia it is to do with “improving rankings for relevant keywords in search results… » read on...

Life outside the Google top ten

Some people undertake web marketing in order to get a page one listing in Google, which is a bit like aiming to open a shop on Bond Street or the King’s Road…. » read on...

The Google Top Ten

Although this article deals with the Google search engine, a real web marketing strategy will always aim for good spread across a considered (researched) list of other search engines. » read on...

Introduction to web marketing

Web marketing is an umbrella term for a collection of services that aim to make your web site more valuable to your business. » read on...