Web analysis: Get the facts

It is good to know where your web site visitors come from and what they do after they arrive. This and other information is available, using special software, from your web site’s access logs. It can be a good idea to outsource this type of work for reasons of economy (doing it properly requires investment on several fronts) expertise and impartiality. If you do then you should expect human analysis as well as tables and charts, and you should get reports that actually help with the planning, running and assessment of your web site and marketing campaigns. Web...