The Yorke Dance Project is an existing American company, new to the UK. Obviously, after relaunching themselves here, they needed a website and some branding work and came to us via a recommendation (we love those) as a company they could rely on to launch them into the UK dance scene in the right way.

They wanted a flexible, content managed website, a stylish look (who doesn’t want that?) and lively, which would allow for expansion and development as the company grew.

Yorke Dance Project

Starting with a user-focused viewpoint, we mapped out the key areas that needed to be on the site and easily accessible, and then developed the site architecture. Once we had this in place, we started the design cycle, developing  some design choices for the Artistic Director, Yolande Yorke-Edgell, to choose from. We were provided with a wide range of imagery from the dance company’s current and past repertoire, and created a set of ‘identity assets’ (logo, colour scheme, font etc.) for them to use throughout their business.

We included a range of galleries containing video and still images, a subscribers’ mailing list, as well as lots of pages for the productions and biographies. The site currently runs to 47 pages and counting. The front page has a live news feed, making the site look and feel appropriately current. The site uses John Kilroy’s specially developed word press theme called ‘Artsblog’, so that the dance company can manage the site themselves.