London Locksmiths
We are pleased to welcome London Locksmiths to our portfolio of web marketing customers. London Locksmiths “London’s Premier Locksmith” is approved by the Master Locksmiths’ Association to help you with anything from simple lock fitting and emergency door openings, to the installation of complete door entry systems, safes and security grilles. Find them at...
read moreDeath by SEO
Even the most extreme search engine optimisation won’t, on its own, jet-propel your web site up to position 1, or even to page one, on Google necessarily. Good positions are best achieved by running a well-rounded web marketing strategy, SEO is just one of the many tactics such a plan would employ. Search Engine Optimization (or optimisation as the British prefer) is a key web marketing activity. According to Wikipedia it is the job of “improving rankings for relevant keywords in search results by rectifying the web site structure, and content such that they could be...
read moreThe Google Top Ten
Although this article deals with the Google search engine, a real web marketing strategy will always aim for good spread across a considered (researched) list of other search engines. Afterall, Google may have a very dominant position serving 63% of all British web search enquiries3 (compared to 47% in the US), but that’s no reason to ignore the rest. How can I get my web site onto Google’s first page of results? I think I hear this question (or its variants) more often than any other, which maybe isn’t surprising as it seems widely...
read moreIntroduction to web marketing
Web marketing is an umbrella term for a collection of services that aim to make your web site more valuable to your business. The basic elements of web marketing are: Research Search engine marketing Non search engine marketing Web site analysis and optimisation Research Research underpins all web marketing activities; even relatively straightforward things like search engine optimisation cannot be properly done without it. Research is conducted with an eye on three factors relating to your business: what type of business you have, your target markets and your web...
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