Life outside the Google top ten

Posted by on May 5, 2008 in Archive, Web & Internet Marketing

Some if not most businesses undertake web marketing hoping to get a page one listing in Google or whatever search engine they use, which is a bit like aiming to open a shop on Bond Street or the King’s Road. Sure, companies obviously do get those fancy addresses, but space is limited and there’s only room for so many. And whilst it’s probably a good aspiration, is it actually vital to land that prime spot? Or does missing out mean that the game is over, that it’s impossible to run a business in another location? Obviously not. If that were true then the Internet...

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The Google Top Ten

Posted by on May 5, 2008 in Archive, Ecommerce, Web & Internet Marketing

Although this article deals with the Google search engine, a real web marketing strategy will always aim for good spread across a considered (researched) list of other search engines. Afterall, Google may have a very dominant position serving 63% of all British web search enquiries3 (compared to 47% in the US), but that’s no reason to ignore the rest. How can I get my web site onto Google’s first page of results? I think I hear this question (or its variants) more often than any other, which maybe isn’t surprising as it seems widely...

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Introduction to web marketing

Posted by on May 5, 2008 in Archive, Web & Internet Marketing

Web marketing is an umbrella term for a collection of services that aim to make your web site more valuable to your business. The basic elements of web marketing are: Research Search engine marketing Non search engine marketing Web site analysis and optimisation Research Research underpins all web marketing activities; even relatively straightforward things like search engine optimisation cannot be properly done without it. Research is conducted with an eye on three factors relating to your business: what type of business you have, your target markets and your web...

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